Most People Don’t Want to be Like “Most People”


One of my coaching mentors, Craig Valentine, shares this concept in his Speaker’s Training. He says that “whenever you use the words ‘most people’ you create a desire in your audience to not become one of those people”. So if your intention is to motivate people to do what most people do, then you may discover it to have the opposite effect. Using these words in your presentation can be very powerful to create shifts in your audiences thinking.


When used appropriately these words create a comparison in the mind of the audience. They immediately think, “I don’t want to be like most people.” They think of what is not and what they want. The gap between what they are doing and what they want to do comes into clearer focus.


Let’s pretend you are listening to a speaker who says, “most people make a general plan for what they want to accomplish in a year, where as successful people make a plan that’s specific and strategic.” The question to ponder is would you leave that speech thinking, “I want to be like most people?” Or would you be asking yourself, “How can I adjust  my plans to make them more specific like the successful people do?”


The simple use of the words “most people” helps the audience increase awareness of where they fit on the scale of comparison. It also helps invokes a desire to move away from where they are currently are to where the want to be. It creates a push and a pull at the same time.


To be a speaker that not only imparts information but activates transformation, try using this strategy of “most people.”


If you do, you will not be like “most speakers” and be on your way to becoming a more effective speaker.


See you next week!


Keep letting the REAL  U…..Speak Through!

Lisa Vanderkwaak M.Sc.

Certified  World Class Speaking Coach

REAL U Institute™

“Equipping you to Communicate with Passion, Purpose and Transformational Impact”

To book Lisa to speak at your next group training or as a Keynote,  contact her at

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