An Open Invitation

One of the distinctives that separate average speakers from World Class ones is how they relay stories. You don’t have to be a drama major or even dramatic to be a great story-teller. There are keys that anyone can implement that will boost your message to make it more memorable and impacting.

The first key is in understanding the difference between narration and story-telling. World Class Speaking Champion Craig Valentine suggests you find ways to invite your audience into your “re-living” room. Storytelling is more about re-living rather than re-telling. When you invite your audience to re-live the story with you, you are painting a picture for them to imagine and to step into.


Narrating or re-telling always puts your message in the past. When you invite your audience to re-live it then it is as if they are right there beside you experiencing it with you in the present as it unfolds. It’s the difference between watching a sports game from the stands versus being on the field and part of the game, play by play.


As you plan where to put your story in your message, ask yourself “where in my scene do I want my audience members to be?”. Then you can invite them into the story using statements such as “Imagine you had been sitting in the passenger seat that day as we drove through the darkened tunnel…”. Or “ If you had been standing next to me that day when we heard the news… you would have seen …”.


To help your audience re-live your story, find ways to include them in your scene.  Remember, “experience is a better teacher.” It may take some fine-tuning but inviting your audience into your experience will make your message that much more memorable.



Keep letting the REAL  U…..Speak Through!

Lisa Vanderkwaak M.Sc.

Certified  World Class Speaking Coach

REAL U Institute™

“Equipping you to Communicate with Passion, Purpose and Transformational Impact”

To book Lisa to speak at your next group training or as a Keynote,  contact her at

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