Reflection Helps Make a Personal Connection!


Speakers often measure their success on whether or not their audience stayed and listened to them. If no one walked out and everyone paid attention then you may think you are doing well. And you may be doing well and keeping your audience’s attention, but how well did you do at making a connection? Keep in mind that to be most effective as a communicator you need to learn ways to move your audience to action. It is not enough to have your audience listen to you, your goal is to get them to listen to themselves.  One way you can do this is by getting them to reflect. Getting your listeners to think about how they will apply your  message increases the odds of them actually applying it to their life  long after your message is over. It is not enough to have them reflect on the content for the purpose of remembering and regurgitating it, you need to invite them to reflect on how the tips, tools or solutions you are offering will benefit their life.


Here is a 3-Step formula  to getting your audience to reflect. I call it the “Reflection APP” :


  1. Ask them open-ended questions throughout your message.
  2. Pick something out of your story (a word, a concept, etc)
  3. Put it in your audience’s life by asking a specific open-ended question using that word, etc.


For example, in one of my messages I talk about a story in which I needed to “get through the mess to get to the message”. I then ask the audience. “What mess in your life have you been avoiding?”  By using the same word used in my story, “the mess” I had them put it in their own life and reflect on how my solution may apply to them.


It is important to also use lots of open-ended questions throughout your entire speech or message.  Be sure to place them strategically to get your audience continually reflecting. But it is equally important to use the Refection APP above to have them intentionally reflect about how your message can apply to their life.


When you are creating your next speech, what can you take out of your story, put it into the audience’s life and have them reflect on?   As Craig Valentine says, “When you make your audience reflect, you have the greatest effect!”


Keep in mind that to have a transformational impact  you need to learn to deepen the personal connection with your audience.  Reflection helps make that personal connection.

Keep letting the REAL  U…..Speak Through!


Lisa Vanderkwaak M.Sc.

Certified  World Class Speaking Coach

REAL U Institute™

“Equipping You to Communicate with Passion, Purpose & Transformational Impact”

To book Lisa to speak at your next group training or as a Keynote,  email








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