A Shift in Perspective Can Make it More Effective!


The famous motivational speaker Zig Ziglar once said that “even though you may be an excellent writer, you will not be an excellent oral communicator” if you approach the two the same way.  By the way, the opposite is also true.  You cannot approach speaking the same as writing otherwise you may come across as dull and hard to understood. Here are four differences between spoken and written language outlined by Ziglar in his book Top Performance.


When Speaking,

-Language needs to be easily and instantly understood to the listener. Unlike written language, when the listener doesn’t understand something you said he can’t go back and re-read what you said.


-Language should be more repetitive. Rephrasing and emphasizing key words through repetition are necessary for the listener to take away and remember your most important points.


-Language needs to be simpler in structure than written language to enhance the listeners learning experience. Fewer words is often more impacting in speaking.


– Use of figurative language can have a powerful impact on connecting deeply with your audience. However, it must be used strategically and appropriately for greatest effect.


– Finally, one difference that I want to add is that spoken language is  more conversational, whether you are speaking to an audience of one or one hundred. The listener needs to feel like you are speaking to them.


Investing in improving your communication skills is a wise decision and will have huge payoffs in relationships, business growth and motivating others for positive change. Even though you first have to “write” your speech before you say it, you need to approach it from the perspective of  the needs of the listener and how they hear it and write it as you want to say it.


Often it’s one little shift in perspective that makes your speech that much  more effective!


Keep letting the REAL  U…..Speak Through!


Lisa Vanderkwaak M.Sc.

Certified  World Class Speaking Coach

REAL U Institute™

“Equipping You to Communicate with Passion, Purpose & Transformational Impact”

To book Lisa to speak at your next group training or as a Keynote,  email info@speaktotransform.com







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