The 10-1 Rule!


Well how did it go? Did you practice using Foundational Phrases in your message or speech?  You will find that the more you use them the  easier it will become to incorporate them even with power point presentations.


Have you ever walked away from a presentation feeling overloaded with information and not knowing what to process first? This happens far too often because most speakers make the mistake of trying to cram as much information as possible into their speech. They forget that the message is not about them, or how much knowledge they can transfer in a short period of time. As you learned in an earlier week, the message is about “you” (the audience), and what you walk away with.


To avoid making this mistake World Class Speakers use a Rule to help them know how much information to communicate depending on the length of the presentation or speech. It is called the 10-1 Rule. This Rule says that for every 10 minutes of speaking you communicate no more than 1 point. So if you are giving a 60 minute keynote speech than you need to prepare 6 points or less to include in your speech. That means that for every point you want to make you can hit home the point in a few ways to re-enforce the learning.


Audiences become overwhelmed when speakers try to get across too much information in too little time, would you agree?  So if you are asked to speak for 35 minutes how many points can you make? I bet you said 3 ½, didn’t you? I have that tendency too- try to squeeze in as much as possible. Best to always round down and include only 3 points.


Remember this important speaker proverb,   “When you squeeze your information in, you squeeze your audience out.”


If you have more information on a topic it would be a great reason for them to hire you for a longer event.  Believe me, if you stick to this 10-1 Rule your chances of being re-hired will be higher.


Until next week,


Keep Stepping Out and Speaking Up!




Lisa Vanderkwaak M.Sc.

Certified  World Class Speaking Coach

REAL U Institute™

“Equipping you to Communicate with Passion, Purpose and Transformational Impact”

To book Lisa to speak at your next group training or as a Keynote,  contact her at

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