Making it Memorable


You are probably familiar with a popular saying  that goes like this: “We retain 10 percent of what we read, 20 percent of what we hear, 30 percent of what we see, 50 percent of what we see and hear, 70 percent of what we discuss with others, 80 percent of what we experience, and 95 percent of what we teach to someone.”

There is no doubt that people learn differently and appealing to these styles  in public speaking will increase your odds of people remembering what you said. One important goal of effective communication is to create messages that are memorable. This can be accomplished in several ways:


– Anchoring each of your points to something that is easier to remember such as an analogy, activity, story or acronym.

– creating word pictures through stories leaves a stronger impression on people’s minds.

– establishing an emotional connection also leaves a deeper imprint.


Research shows that people rarely remember your exact words, however what they do remember are the mental images it created in their minds as they listened to you. These mental images can vary based on how each person perceives what you are saying. Using stories and examples can be a powerful way to promote consistency  (as much as possible) in what people take away from your message. You can help guide their imagination by the way you invite them to re-live the story with you.


How can you make your message come alive in the minds of your listeners? What story can you invite them into that will create a vivid picture in their minds for a  point you are making?


Keep letting the REAL  U…..Speak Through!


Lisa Vanderkwaak M.Sc.

Certified  World Class Speaking Coach

REAL U Institute™

“Equipping You to Communicate with Passion, Purpose & Transformational Impact”

To book Lisa to speak at your next group training or as a Keynote,  email



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